SPCA thrilled to announce the success of the Smash & Sons SPCA Charity Gala!
The generosity of the Grande Prairie community has once again come through for companion animals in need.
On February 22nd, the SPCA’s 11th annual Charity Gala brought in more than $150,000 from sponsorships, ticket sales, silent and live auction bids, and more. The funds raised from the event top its 2012 record by approximately 50%, easily making this year’s Gala the organization’s most successful fundraising endeavour in its 30-year history.
“Our financial goal this year was to achieve a net income of $100,000,” says Heidi Arbeau-Wood, Fund Development Coordinator for Grande Prairie & District SPCA. “We added several new components to the Smash & Sons SPCA Charity Gala to encourage increased interest from potential supporters and guests, and it definitely paid off. Even with a larger budget required to make everything happen, we have exceeded our goal by approximately $15,000 and we’re thrilled with the positive feedback we have received.”
Strategic planning for the SPCA’s largest annual event this year led to the addition of innovative recognition opportunities for sponsors, including logos featured on free-standing banners, carved into ice, and printed on menus, as well as the rebranding of the event title. Entertaining new pieces added to the 2014 Gala included a 16-foot martini ice bar, a jewellery raffle with odds of one in seven, and the creation of a large canvas painting throughout the evening.
“We are indebted to so many individuals and businesses for making this important event such a phenomenal success,” says Arbeau-Wood. “Our SPCA relies on community support to protect and care for the some of the most vulnerable beings in our society. Finding these animals loving forever homes is achieving happily ever after - our 2014 Gala theme - for them. At the end of the day, this is why we’re here, and this is what our supporters make possible.”